BLUEPRINT 52 PRIVACY POLICY
Last Revised: April 9, 2025
INTRODUCTION
Your privacy is important to Blueprint 52 LLC (“we” or “us”). This Privacy Policy governs our collection, use, and disclosure of your Personal Data (as defined below) in connection with any websites, mobile websites, or applications owned or operated by us (collectively, “Sites”), including, without limitation, https://www.blueprint52.io, that may collect and/or process Personal Data on our behalf; and any other services or business activities we may provide (collectively, “Services”). This Privacy Policy does not apply to Personal Data we collect from or about job applicants, employees, or independent contractors.
By accessing or using the Sites and Services, you consent to the collection, processing, and disclosure of your Personal Data, as set forth in this Privacy Policy. If you do not agree with this Privacy Policy, you must refrain from using our Sites and/or Services.
CONTENTS
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1. IMPORTANT INFORMATION AND WHO WE ARE
Controller
Blueprint 52 LLC is the data controller with respect to the Personal Data described under this Privacy Policy.
Changes to the Privacy Policy and Your Duty to Inform Us of Changes
We keep our Privacy Policy under regular review and may modify this policy from time to time. If we make any changes to this Policy, we will post the amended terms and change the “Last Revised” date above.
It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your relationship with us.
Children’s Privacy
Our Sites and Services are not intended for individuals under 18 years of age, and we do not knowingly collect data relating to children, or direct marketing at children. If we become aware that we have inadvertently received Personal Data from a child under the age of 18, we will delete such information from our records.
Third Party Links
The Sites and Services may include links to third party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Sites or Services, we encourage you to read the privacy policy of every website you visit.
2. THE DATA WE COLLECT ABOUT YOU
Personal Data
We may collect information that personally identifies, relates to, describes, or is reasonably capable of being associated with you (“Personal Data”), including:
Business Data
We may also collect information about businesses that engage with us such as EIN, TIN, address, phone number, email address, and bank account information (collectively, “Business Data”). This information is generally not considered Personal Data because it relates to a business. If such Business Data relates to a business contact person, we will treat it as Personal Data.
Anonymized Data
We may also collect, use, and share Anonymized Data such as statistical, demographic, aggregated, deidentified, or technical data for any purpose. Anonymized Data could be derived from your Personal Data but is not considered Personal Data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate Internet and Other Network Data to calculate the percentage of users accessing a specific website or service feature. However, if we combine or connect Anonymized Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which we use in accordance with this Privacy Policy.
Communication Recordings
We may record calls and retain the content of text messages, chat transcripts, or other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.
3. HOW IS YOUR PERSONAL DATA COLLECTED?
Direct interactions
We may collect your Personal Data when you communicate with us online or offline, including by filling in forms or by corresponding with us by mail, phone, email, social media, in-person, or otherwise. For example, this includes Personal Data you provide when you inquire about our Services, request marketing communications to be sent to you, complete a survey, give us feedback or contact us. Our service providers may also collect Personal Data on our behalf. You are not required to provide us your Personal Data; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of our Sites or Services or we may not be able to fulfill your requested interaction.
Please be aware that Personal Data you share publicly such as via a social media account linked to your use of our Services or in public-facing areas of our Services will be visible to other users and may be collected by them. We are not responsible for, and this Privacy Policy does not apply to, the collection of your Personal Data by any third party.
Automatic Collection
We may automatically collect information in connection with the actions you take on our Sites (“Usage Data”). For example, each time you use our Sites, we may collect the type of web browser you use, the type of device you use, your device ID, your operating system and version, your IP address, your internet service provider, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within our Sites, and the duration of your visits to our Sites. If the data we automatically collect is capable of being associated with you, directly or indirectly, we treat it as Personal Data. If this information is not capable of being individually associated with you, we treat it as Anonymized Data.
Third-Party Data Sources
We may collect Personal Data from third-party data sources such as market data reporting companies, other customers or consumers, and publicly available sources such as government databases.
Cookies and Automated Tools
We use cookies (a small text file placed on your computer to identify your computer and browser) and other automated tools such as pixels to track your interaction with our Sites and to improve the experience of our Sites and Services, such as saving your preferences from visit to visit to present you with a customized version of the Sites. We may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including details of your visits to our Sites, communication data, resources that you access and use on the Sites, IP address, operating system, and browser type.
Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of our Sites or Services may not work if you delete or disable cookies.
We use the following types of cookies and other automated tools:
User activity information may be associated with additional information about a user’s session and Personal Data, if provided by the user.
We and third parties may also use tools that enable us to track certain aspects of a user’s visit to our Sites. This technology helps us better manage content on our Sites by informing us what content is effective, how consumers engage with our Sites, and how consumers arrive at and/or depart from our Sites. The software typically uses two methods to track user activity: (1) “tracking pixels” and (2) “clear gifs.” Tracking pixels are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and email messages that track whether a user views a web page or email message. User activity information may be associated with additional information about a user’s session and Personal Data, if provided by the user.
If you arrive at our Sites by “clicking through” from another website, then certain information about you that you provided to that other website, such as the terms you searched that led you to our Sites, may be transmitted to us and we may use it. You should review the privacy policy of any website from which you reached our Sites to determine what information the operator collects and how it uses such information. We may retain information about you provided to us by other websites and will use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or Personal Data.
The following is a list of the cookies that may be used and installed on your computer or device depending on your engagement with our Sites or Services:
Cookie Name | First-Party or Third-Party? | If Third-Party, who? | If Cookie, how long does it reside on device? | Essential? | Purpose |
_hjSessionUser_{site_id} | Third-party | Hotjar | 365 days | Yes |
|
_hjHasCachedUserAttributes | Third-party | Hotjar | Session duration | Yes |
|
_hjUserAttributesHash | Third-party | Hotjar | 2 minutes duration | Yes |
|
_hjUserAttributes | Third-party | Hotjar | Local storage item | Yes |
|
hjViewportId | Third-party | Hotjar | Session storage item | Yes |
|
hjActiveViewportIds | Third-party | Hotjar | Local storage item. It is removed when the browser page is closed. | Yes |
|
_hjSession_{site_id} | Third-party | Hotjar | 30 minutes duration, extended on user activity. | Yes |
|
_hjCookieTest | Third-party | Hotjar | Under 100ms duration, cookie expiration time set to session duration. | Yes |
|
_hjLocalStorageTest | Third-party | Hotjar | Under 100ms duration. | Yes |
|
_hjSessionStorageTest | Third-party | Hotjar | Under 100ms duration. | Yes |
|
_hjTLDTest | Third-party | Hotjar | Session duration. | Yes |
|
_hjClosedSurveyInvites | Third-party | Hotjar | 365 days | Yes |
|
_hjDonePolls | Third-party | Hotjar | 366 days | Yes |
|
_hjMinimizedPolls | Third-party | Hotjar | 367 days | Yes |
|
AMCVS_8AD56F28618A50850A495FB6@AdobeOrg | Third-party | Adobe | Session | No | Adobe Experience Cloud tracking |
AMCV_8AD56F28618A50850A495FB6@AdobeOrg | Third-party | Adobe | 1 year | No | Adobe Experience Cloud tracking |
CF_VERIFIED_DEVICE_ | Third-party | Cloudflare | 2 years | Yes | Bot mitigation and security verification |
__cf_bm | Third-party | Cloudflare | 30 minutes | Yes | Bot mitigation |
__cf_logged_in | Third-party | Cloudflare | 1 month | Yes | Login state tracking |
OptanonConsent | Third-party | N/A | 1 year | Yes | Stores user consent preferences |
_ga | Third-party | 2 years | No | Google Analytics tracking | |
_ga_8BK794H3J9 | Third-party | 2 years | No | Google Analytics tracking | |
_gcl_au | Third-party | 3 months | No | Google Ads conversion tracking | |
_mkto_trk | Third-party | Marketo | 2 years | No | Marketing campaign tracking |
cfz_google-analytics_v4 | Third-party | 2 years | No | Google Analytics v4 tracking | |
cfz_reddit | Third-party | 2 years | No | Reddit ad tracking | |
kndctr_8AD56F28618A50850A495FB6_AdobeOrg_cluster | Third-party | Adobe | 1 year | No | Adobe identity tracking |
kndctr_8AD56F28618A50850A495FB6_AdobeOrg_identity | Third-party | Adobe | 1 year | No | Adobe user identity tracking |
Hotjar
We use Hotjar on our Sites in order to better understand how our users interact with our Services and to optimize our Services and user experience.
Hotjar allows us to visualize user interactions that helps us better understand our users’ experience to improve our Services by identifying issues and friction points. To provide these services, Hotjar uses first-party cookies and other technologies to collect Personal Data on our users’ behavior, and their devices on our behalf. This may include Personal Data like online identifiers (e.g. device's IP address, user ID), identification data (e.g. name, email address, only if we explicitly collect it), technical data (e.g. device type and screen size, browser information), geographic location (country only), behavioral data (interactions with our website/app such as clicks, taps, scrolls), and any additional Personal Data that may explicitly submit through Hotjar.
Hotjar may reuse this Personal Data to develop and improve tools and services for us and our users.
Google Analytics
One tool we use is Google Analytics. For more information about Google Analytics, including how it collects and processes Personal Data and Usage Data, please review Google’s Safeguarding Your Data disclosure.
Information from Advertisements
If you arrive at our Sites via an advertisement (e.g., banner ad), we may collect information regarding the advertisement with which you interacted and your interactions (e.g., item clicked, date and time).
4. HOW WE USE YOUR PERSONAL DATA
We use Personal Data for our business operations when the law allows us to and as outlined below.
Purposes for which we may use your Personal Data
Purpose of Processing | Personal Data Processed | Lawful Basis (European Residents Only) |
Operate, maintain, and provide you with our Sites and Services. This type of processing includes day-to-day business functions that support performance of our contract and/or provision of the Sites and Services such as accounting, collections, and technical support. | Identity, contact, commercial, demographic, financial and payment, marketing and communication preference, audio/visual, communications, geolocation, and internet and other network data. | Processing necessary for performance of a contract or to take steps at the request of the data subject prior to entering into a contract. |
Negotiate a potential contract with you such as communicating with you regarding the potential contract, verifying payment methods, and communicating with any third party involved in the negotiations. This type of processing includes communicating with you in response to a request for information made by you or a third party on your behalf. | Identity, contact, commercial, demographic, financial and payment, marketing and communication preference, audio/visual, communications, geolocation, and internet and other network data. | Processing necessary for performance of a contract or to take steps at the request of the data subject prior to entering into a contract. |
Obtain and analyze consumer and potential consumer feedback regarding products and services such as by sending surveys or engaging focus groups. | Identity, contact, commercial, demographic, financial and payment, marketing and communication preference, audio/visual, communications, geolocation, and internet and other network data. | Legitimate Interest in correcting errors in and improving our products and services. |
Market our products or services to you such as by communicating with you through email, telephone calls, text messages, facsimiles, or postal mail. | Identity, contact, commercial, demographic, financial and payment, interests, marketing and communication preference, audio/visual, communications, geolocation, and internet and other network data. | Consent |
Research and development of new products and services or enhancements to existing Sites and Services. | Identity, contact, commercial, demographic, financial and payment, interests, audio/visual, communications, geolocation, and internet and other network data. | Legitimate Interest in correcting errors in and improving our products and services. |
Comply with legal obligations we are under such as conducting due diligence, responding to lawful requests for information, complying with data protection regulations, and preventing violations of laws and regulations. | Identity, contact, commercial, demographic, financial and payment, interests, marketing and communication preference, audio/visual, communications, geolocation, and internet and other network data. | Compliance with legal obligations |
Establish, exercise, and/or defend our legal rights or the legal rights of third parties in any legal proceeding. | Identity, contact, commercial, demographic, financial and payment, interests, marketing and communication preference, audio/visual, communications, geolocation, and internet and other network data. | Legitimate Interest in protecting our legal rights and the legal rights of others. |
Prevent fraud, theft, or violations of our security or the security of third parties. | Identity, contact, commercial, demographic, financial and payment, interests, marketing and communication preference, audio/visual, communications, geolocation, and internet and other network data. | Legitimate Interest in preventing harm to ourselves and others from malicious activity. |
Obtain advice from professional advisers such as lawyers, financial planners, accountants, insurance brokers, and consultants. | Identity, contact, commercial, demographic, financial and payment, interests, marketing and communication preference, audio/visual, communications, geolocation, and internet and other network data. | Legitimate Interest in operating our business in a sound and responsible manner. |
“Legitimate Interest”, for processing of data of persons located in the European Economic Area (“EEA”), Switzerland, or the United Kingdom (“European residents”), means the interests of our business in conducting and managing our business to enable us to give you the best Sites and Services possible and protect our reasonable business concerns. We make sure to consider and balance any potential impact on you (positive and negative) and your rights under applicable law before we process Personal Data of European residents for our Legitimate Interest. We do not process the Personal Data of European residents for our Legitimate Interests if we determine that our interests are overridden by the impact on your rights (unless we have consent or the processing is otherwise permitted by law). If you are a European resident and would like more information about how we assess our Legitimate Interests, you may contact us.
If you are a European resident and the lawful basis for processing your Personal Data is consent, we will obtain consent from you prior to processing your Personal Data for the purpose for which consent is required and you may revoke your consent at any time by contacting us using the contact information below.
Change of purpose
We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your Personal Data for an unrelated purpose after we have acquired your Personal Data, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may disclose your Personal Data with the following entities:
Third-Party Selling
We do not sell Personal Data to third parties for any purpose, including for marketing their own products or services to you.
6. INTERNATIONAL TRANSFERS
Your Personal Data will be processed in the United States of America. If you are a European resident, whenever we transfer your Personal Data out of the EEA we ensure that we have your consent or adequate safeguards are in place as required by the GDPR by either (i) transferring your Personal Data to countries that have been deemed to provide an adequate level of protection for Personal Data by the European Commission or (ii) using standard contractual clauses approved by the European Commission which give Personal Data a similar amount of protection as it has in Europe, including additional safeguards as needed. Please contact us if you want further information on the specific mechanism used by us when transferring your Personal Data out of the EEA.
By providing Personal Data to us, you consent to the transfer to and processing of your Personal Data in the United States. Please note that the laws of the United States provide less protection for Personal Data compared to the laws of the EEA.
7. DATA SECURITY
We recognize the importance of safeguarding the confidentiality of Personal Data from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect Personal Data from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.
8. DATA RETENTION
We will only retain your Personal Data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation or regulatory inquiry in respect to our relationship with you.
To determine the appropriate retention period for Personal Data, we consider the amount, nature and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
9. YOUR LEGAL RIGHTS
Depending on your location you may have additional legal rights related to your Personal Data. We will never discriminate against any person for exercising their legal rights with regard to their Personal Data.
European Residents
Your Rights
Under certain circumstances, residents of the EEA, Switzerland, or the United Kingdom have rights under EU or national laws in relation to your Personal Data, including the right to:
Exercising Rights
If you wish to exercise any of the rights set out above, please contact us at:
Email address: compliance@blueprint52.io
Postal address: 3993 Howard Hughes Parkway, Suite 450, Las Vegas, Nevada 89169, United States of America
No fee usually required
You will not have to pay a fee to access your Personal Data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Complaints or Concerns
You have the right to make a complaint at any time to the supervisory authority for data protection issues in the country in which you reside. We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.
California “Do Not Track” Disclosure
Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites do not respond to “do not track” signals.
10. JURISDICTION
We are a company located in the United States. All matters relating to privacy issues are governed by the laws of the United States. Nothing in this Privacy Policy will be construed as an admission that we are subject to the laws or jurisdictions of any national or international jurisdiction or governmental entity, or to non-US law.
11. CONTACT US
If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at the contact information below:
Blueprint 52 LLC
Attn: Privacy
3993 Howard Hughes Parkway
Suite 450
Las Vegas, Nevada 89169